Get Bookings for your Taxi Business through Facebook Ads : Long Trips & Tour Packages

Increase your taxi business with the effective Facebook Ads

Are you running a taxi business but short of clients? Do you want more bookings for your taxi? Don’t worry, we are here to help you out in order to get more leads and generate more traffic for your business. Facebook Ads are a significant method to generate leads effectively to your taxi business.

Taxi business advertisement on social media comes with a lot of complications but at the same time, Facebook is one such social media site that is used rigorously used by people all around. So, you cannot ignore using Facebook for advertising your Taxi business. 

Facebook Ads: the best way to generate leads

Searching on Google and other search engines can be more costly. Facebook Ads allow advertising at very pocket-friendly rates. You just need to follow a few steps in order to create customer-engaging Facebook ads.

Steps to follow to create powerful Facebook ads for taxi business:

Whenever a person wants to book a taxi, he types on Google “taxi near me” or “taxi in Erode” or so on. But he or she will never go to Facebook for searching for a taxi instead Facebook is opened just to see stories and other updates from friends. So, how to get bookings through a Facebook ad?

Target right customers based on important factors

Take a look at the major factors on the basis of which you can target the customers:

a) Create packages based on age group

You can create awesome packages with good discount offers for long-distance journeys. You need to identify the right customers who are in need of taxi services for long destinations. Let’s say you can target the elder people who don’t own a car or don’t have any relatives or family members staying with them. There is a high chance that these elder people are going to book the taxi maybe for some pilgrimage visit or maybe for the hospitals for regular health check-ups.

b) Target people who don’t own cars

You need to be clear on the perspectives to target the customers. People who do not own a car but have the budget to hire a taxi are definitely easy targets to increase the bookings. You can easily find such people on Facebook with the help of interest-based targeting which you will get to know further.

There are three important criteria based on which Facebook allows targeting:

Interest-based targeting

You can target the customers based on their common interests. Check the receipts of your old customers and try recalling the purposes they have booked the taxi for. For example, some would have booked the taxi for a picnic or maybe to go to hospitals, movies, pilgrim centers, nearest honeymoon spots and so on. Gathering information about the reasons for taxi bookings can act as a gold mine for you.

With interest-based targeting, you will be able to find out which person does not own a car. You simply need to check the interest of the people and see if they are searching for factors like best cars, engines, and fuels, etc. It’s obvious that if a person has never searched these things, he doesn’t have a car. 

Behavior-based/ demographic targeting

You can target people who do not own a car but that factor can’t be considered alone. You also need to check if they have the budget for booking taxi and behavior-based targeting helps to identify that.

You can check if a person is using a low budget phone or a costly Smartphone. People with medium to costly smartphones have a higher chance to book a taxi. 

You can also target customers based on their status symbols. Like some people might not own a car but still would prefer to go to functions or gathering via big taxis so they might prefer to book a taxi and go. 

Retarget the customers

The retargeting strategy acts like magic to target customers. If a person views your ad, you can track the viewers and display them the ad again with more irresistible offers so that they can easily get attracted.

Creativity and the right strategy can lead to attracting more customers toward your taxi business. You just need to have focus on the right client at the right time.

 

Comments:

Namita
09 Nov 19 09:10 PM

I have watched almost all the videos shared on this page but the video which I personally like the most is this one. We always use Facebook to chat and share posts but very few of us are aware that Facebook can be used in this... Read More

Amritanshu Singh
09 Nov 19 07:08 PM

I am in the taxi business. I started my business 5 years back but I am the stage of shut down. I am not getting enough number of bookings every day. After watching your video, I am really impressed. I will try this technique of... Read More

Abhishek gupta
08 Nov 19 10:53 PM

The idea of making packages was good that you can target old people who don't have car . But I want to know that if I have a car how Can I use to start a taxi business so that I can get clients and can I open my own company... Read More

joes
29 Oct 19 11:36 AM

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a... Read More

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Get Bookings for your Taxi Business through Facebook Ads : Long Trips & Tour Packages

Increase your taxi business with the effective Facebook Ads

Are you running a taxi business but short of clients? Do you want more bookings for your taxi? Don’t worry, we are here to help you out in order to get more leads and generate more traffic for your business. Facebook Ads are a significant method to generate leads effectively to your taxi business.

Taxi business advertisement on social media comes with a lot of complications but at the same time, Facebook is one such social media site that is used rigorously used by people all around. So, you cannot ignore using Facebook for advertising your Taxi business. 

Facebook Ads: the best way to generate leads

Searching on Google and other search engines can be more costly. Facebook Ads allow advertising at very pocket-friendly rates. You just need to follow a few steps in order to create customer-engaging Facebook ads.

Steps to follow to create powerful Facebook ads for taxi business:

Whenever a person wants to book a taxi, he types on Google “taxi near me” or “taxi in Erode” or so on. But he or she will never go to Facebook for searching for a taxi instead Facebook is opened just to see stories and other updates from friends. So, how to get bookings through a Facebook ad?

Target right customers based on important factors

Take a look at the major factors on the basis of which you can target the customers:

a) Create packages based on age group

You can create awesome packages with good discount offers for long-distance journeys. You need to identify the right customers who are in need of taxi services for long destinations. Let’s say you can target the elder people who don’t own a car or don’t have any relatives or family members staying with them. There is a high chance that these elder people are going to book the taxi maybe for some pilgrimage visit or maybe for the hospitals for regular health check-ups.

b) Target people who don’t own cars

You need to be clear on the perspectives to target the customers. People who do not own a car but have the budget to hire a taxi are definitely easy targets to increase the bookings. You can easily find such people on Facebook with the help of interest-based targeting which you will get to know further.

There are three important criteria based on which Facebook allows targeting:

Interest-based targeting

You can target the customers based on their common interests. Check the receipts of your old customers and try recalling the purposes they have booked the taxi for. For example, some would have booked the taxi for a picnic or maybe to go to hospitals, movies, pilgrim centers, nearest honeymoon spots and so on. Gathering information about the reasons for taxi bookings can act as a gold mine for you.

With interest-based targeting, you will be able to find out which person does not own a car. You simply need to check the interest of the people and see if they are searching for factors like best cars, engines, and fuels, etc. It’s obvious that if a person has never searched these things, he doesn’t have a car. 

Behavior-based/ demographic targeting

You can target people who do not own a car but that factor can’t be considered alone. You also need to check if they have the budget for booking taxi and behavior-based targeting helps to identify that.

You can check if a person is using a low budget phone or a costly Smartphone. People with medium to costly smartphones have a higher chance to book a taxi. 

You can also target customers based on their status symbols. Like some people might not own a car but still would prefer to go to functions or gathering via big taxis so they might prefer to book a taxi and go. 

Retarget the customers

The retargeting strategy acts like magic to target customers. If a person views your ad, you can track the viewers and display them the ad again with more irresistible offers so that they can easily get attracted.

Creativity and the right strategy can lead to attracting more customers toward your taxi business. You just need to have focus on the right client at the right time.

 

Want to Grow Your Business?

Join My Email Newsletter

Subscribe Newsletter

Enter your email to start receiving only the very best growth strategies to grow your customers. Learn to build your sales and revenue by leveraging digital marketing.