How to Get Bookings for your Tours & Travels Business through Facebook Ads

Greetings, if you are in the tours and travels business that involves selling flight tickets, tour packages, etc. then you already are aware that the market is extremely competitive.If you would like to get ahead of the competition, then read on as Prakash explains how to attract new clients through Facebook ads.

How to get started?

The first and most important thing to do is identify your target audience and your ideal customers to target, meaning the people you would like to show your ads. These are the people that will actually buy your services such as the tour packages you offer. This is very easy to do, and you can start by opening your customer handbook or place where you store customer information, and gather records for the last six months.

Once you have the records for the past six months or so, you will have to learn more about their common interests, personalities, lifestyles, etc. You should also take a close look at the things that your ideal customer considers before approaching your business.These common interests should be listed out appropriately in a notepad or separate piece of paper for future reference.

This process is known as customer persona, and you can load these details into your Facebook ads when you set them up. This is further divided into three different types of targeting – Interest, Demographic and Behavioural based targeting. Here’s how to use your customer data in these three types of Facebook targeting.

·         Interest based targeting–this is very easy to understand as it means your customer interests. For example, if run a tours and travels agency that specializes in pilgrimages, then the data you gathered will allow you to determine the type of customers that may be prospective customers.

Interests include their gender, location, the type of activities they like, brands and even the pages they search and follow such as pilgrimage websites. Similarly, if you specialize in helping people study or get jobs abroad, your customers will mainly be visiting job sites such as Monster.

·         Demographic based targeting – this data includes things such as the user’s age, gender, location and even the type of job they do. Demographic data also includes information on their income whether they are in a low, medium or high income group. So, if you are selling tour packages for honeymoon’s, then you should be targeting people between the ages of 20 and 30, and a little higher income groups for pilgrimage packages.

·         Behavioural based targetingthis type of interest includes things they generally do or things they prefer such as the phones they are using, website they visit, whether they use Facebook payments, etc. So, if you are selling high price tour packages, then you should ideally look for people that use premium devices such as iPhones, etc.

Get your Customers Interested

Now that you have learned a lot about your prospective customers, you need to create interest in your audience,so that they view and take note of your Facebook ads. Gaining interest does not mean adding pressure on your audience to buy from you, but you are showing the value your brand offers and its authority in your market.

Once you get interest in your prospective customers, you can retarget them with different ads, and encourage them to buy from you. In order to gain interest from your audience, you need to provide value at no cost, so if you are selling honeymoon packages, then you can share the valuable information such as the best places to visit for honeymoon.

This valuable information will also help your customers make the best decision for their needs, which could be in the form of a blog posts or even a video. And it is important to note that when you are providing this type of free valuable information – blog posts, videos, etc., they should contain your business info and how to get in touch with you such as your brand name, contact numbers, emails among others.

Now that you have all the information and have learned about your customer’s interests, you will be able to show the right ones your offer, ones who are most likely to buy your packages.

Creating a Facebook Ad

This is the final step and most important part of the Facebook ad creation process, so please pay attention. Ad creation includes the image or video, your offer and call to action, so it needs to be brief yet interesting and effective. Starting with the image, it should be of high quality and very attractive as it the first thing that customers will see.

For example, it you’re selling a honeymoon package, the picture or video should show the location in a beautiful way. This will get their attention when they are scrolling through their Facebook page, and hopefully they will click on your ad. The headline of the ad should be your main offer, which will encourage them to click the button and go to your website to learn more.

You can achieve easily by using my Peak Time AdFramework method. In order to understand and apply this method correctly, you have to provide three things –incentivise your customers, meaning providing great value for your customer’s money. Next is to make them feel special by providing specialized ads such as only for honeymoon couples.

And lastly, you should create a bit of fear in your customers if they choose to not take your offer as they will be missing out on something truly special if they do not buy from you right now. This can be done my mentioning a date or a limited time offer for only 50 bookings or so.

If you would like to know more about my Peak Time Ad Framework Method, please do visit my website prakashexplains.com for my special post for small business owners like you.

Comments:

Pankaj mishra
09 Nov 19 09:32 PM

Thank you , this was very good information . I was not posting enough a lot on my page about my travel business because I did not knew much about that . I learnt a lot regarding facebook marketing I find even know . Lots of... Read More

Nimisha Shiwangi
09 Nov 19 04:49 PM

Thank you, Sir, for the techniques which you have shared to increase the number of customers. I have been for around 3 years into this industry. I have always used conventional methods of the advertisement but after going through... Read More

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How to Get Bookings for your Tours & Travels Business through Facebook Ads

Greetings, if you are in the tours and travels business that involves selling flight tickets, tour packages, etc. then you already are aware that the market is extremely competitive.If you would like to get ahead of the competition, then read on as Prakash explains how to attract new clients through Facebook ads.

How to get started?

The first and most important thing to do is identify your target audience and your ideal customers to target, meaning the people you would like to show your ads. These are the people that will actually buy your services such as the tour packages you offer. This is very easy to do, and you can start by opening your customer handbook or place where you store customer information, and gather records for the last six months.

Once you have the records for the past six months or so, you will have to learn more about their common interests, personalities, lifestyles, etc. You should also take a close look at the things that your ideal customer considers before approaching your business.These common interests should be listed out appropriately in a notepad or separate piece of paper for future reference.

This process is known as customer persona, and you can load these details into your Facebook ads when you set them up. This is further divided into three different types of targeting – Interest, Demographic and Behavioural based targeting. Here’s how to use your customer data in these three types of Facebook targeting.

·         Interest based targeting–this is very easy to understand as it means your customer interests. For example, if run a tours and travels agency that specializes in pilgrimages, then the data you gathered will allow you to determine the type of customers that may be prospective customers.

Interests include their gender, location, the type of activities they like, brands and even the pages they search and follow such as pilgrimage websites. Similarly, if you specialize in helping people study or get jobs abroad, your customers will mainly be visiting job sites such as Monster.

·         Demographic based targeting – this data includes things such as the user’s age, gender, location and even the type of job they do. Demographic data also includes information on their income whether they are in a low, medium or high income group. So, if you are selling tour packages for honeymoon’s, then you should be targeting people between the ages of 20 and 30, and a little higher income groups for pilgrimage packages.

·         Behavioural based targetingthis type of interest includes things they generally do or things they prefer such as the phones they are using, website they visit, whether they use Facebook payments, etc. So, if you are selling high price tour packages, then you should ideally look for people that use premium devices such as iPhones, etc.

Get your Customers Interested

Now that you have learned a lot about your prospective customers, you need to create interest in your audience,so that they view and take note of your Facebook ads. Gaining interest does not mean adding pressure on your audience to buy from you, but you are showing the value your brand offers and its authority in your market.

Once you get interest in your prospective customers, you can retarget them with different ads, and encourage them to buy from you. In order to gain interest from your audience, you need to provide value at no cost, so if you are selling honeymoon packages, then you can share the valuable information such as the best places to visit for honeymoon.

This valuable information will also help your customers make the best decision for their needs, which could be in the form of a blog posts or even a video. And it is important to note that when you are providing this type of free valuable information – blog posts, videos, etc., they should contain your business info and how to get in touch with you such as your brand name, contact numbers, emails among others.

Now that you have all the information and have learned about your customer’s interests, you will be able to show the right ones your offer, ones who are most likely to buy your packages.

Creating a Facebook Ad

This is the final step and most important part of the Facebook ad creation process, so please pay attention. Ad creation includes the image or video, your offer and call to action, so it needs to be brief yet interesting and effective. Starting with the image, it should be of high quality and very attractive as it the first thing that customers will see.

For example, it you’re selling a honeymoon package, the picture or video should show the location in a beautiful way. This will get their attention when they are scrolling through their Facebook page, and hopefully they will click on your ad. The headline of the ad should be your main offer, which will encourage them to click the button and go to your website to learn more.

You can achieve easily by using my Peak Time AdFramework method. In order to understand and apply this method correctly, you have to provide three things –incentivise your customers, meaning providing great value for your customer’s money. Next is to make them feel special by providing specialized ads such as only for honeymoon couples.

And lastly, you should create a bit of fear in your customers if they choose to not take your offer as they will be missing out on something truly special if they do not buy from you right now. This can be done my mentioning a date or a limited time offer for only 50 bookings or so.

If you would like to know more about my Peak Time Ad Framework Method, please do visit my website prakashexplains.com for my special post for small business owners like you.

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Join My Email Newsletter

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Enter your email to start receiving only the very best growth strategies to grow your customers. Learn to build your sales and revenue by leveraging digital marketing.