Growth Hacking for Entrepreneurs

Fundamentals of Growth Hacking 

Growth Hacking enables any business to develop themselves according to market flow right from the early stage. It is more like creative tactics which provide effectiveness to the company. Growth hacking approach is ethically viable, applicable which can help the business to stand in the market. Two best examples of Growth Hacks are DropBox and Airbnb. Dropbox utilised intelligent advertisement to run its business. 

Growth hacking enables small businesses like Start-ups to find their foot in the market. An expert growth hacker will identify the pockets where the Start-up business can fit itself in the market. Since it is the most booming sector, one might wonder what qualification, skill-set and attributes are needed to become a growth hacker. Here is a list of skills which are desired in a growth hacker. 

Personality Traits 

A growth hacker is a marketer as well as an engineer. The individual keeps focus on growth and keep a record of the metrics.

  • A growth hacker will always believe in small steps at a time. 
  • Growth hacker has to be a team player. He or she has to pay attention to the team. 
  • Creativity and innovative approach are a must-have trait among the growth hackers. 
  • Supreme level of dedication must be applied to the job as fundamental issues can be time-consuming. 
  • Has to have time management abilities and skills to manage

Areas where Growth Hack is Possible 

AARRR Matrix funnel Diagram explains the stages of Growth Hacker implementation in a business. 

  • Acquisition: It involves creating awareness to target demography. The approach is channelized towards the store, website or enquiries. 
  • Activation: Casual visitors or queries are turned into leads. 
  • Retention: The customer is retained so that he or she comes back to the business in the long term.
  • Referral: The loyal customers refer to the business within their known circle. 
  • Revenue: Users are converted to a paid customer. Revenue stage can even appear before or after a stage of referral. 

The approach to Growth hacking has three main sectors of Skill-set, Mindset and toolset. 


Skill Set 


Content Skills: The skill enables to utilise potentiality of content to attract customers to the business. Ezra Firestone used an excellent content skill to promote his Cosmetic business for women above the age of 40. 


Social media skill: Social media is engaging more people compared to any other existing platform. The enormous audiences can be tapped with the right social media skill. An expert Growth Hacker can harness social media to place the business correctly. It covers all the platforms like Facebook, WhatsApp, Instagram, Twitter etc. 


Tactical skill: It helps to design an excellent strategy for any potential growth hack campaign. There are four aspects:

           Segmentation: It involves the choice of the target audience of all people.

           Targeting: It filters the customer based on demography 

           Positioning: It helps to plan the product or service placement. 

           Optimise: Involves improvement of the strategy and keep it relevant to the current market. 


Mind Set

The most crucial aspect of Growth Hack Implementation. Two approaches involve Growth Mind-set and Fixed Mindset. The former will look to move ahead even after failure is faced. But the later will stick to the place and refuse to run if any fault occurs in the situation. Growth Hackers mostly rely on Growing mindset as they work in a dynamic market. 

Growth Hackers must possess:

  • Mind-set should be like software developers 
  • Avoid running behind perfection 
  • Identify various signal and route 
  • Create an MVP model. 

Focus or Priority 

Growth Hackers are laser-focused on Growth. They create smaller goals which are easy to achieve. They try to achieve more modest goals, which will eventually lead to long term success. Prioritising growth often helps to change a negative atmosphere in a business to a positive one. 

Kill the Silos 

The approach involves re-engineering the product or approach of the business in the market. The Re-engineering helps to recreate the value which the product can generate. The Growth hacker has to be able to analyse the marketing strategy and the product.


Marketing as a science 

Growth hackers reach the level of a scientist as they can test. Experimenting is their forte. Growth hackers are often ready to fail, learn but in a faster manner and within a controlled situation. 





Tool Set 

Task automation 

It makes the work faster as various tasks are automated. It saves time, and certain jobs are received through automation. Monitoring trends, competitor changes are done using software’s which tracks the situations. 

Outsourcing 

It helps to hire third parties and outsource the problematic task. It saves time, and the quality is received as per the needed standard. Fiverr or Upwork his favourite platform. 

Analytic tool 

Data study can be quickly undertaken by Analytical tool. Google Analytics is a good example which can provide you a day to day report of your website and its performance. 

Content and Exposure tool 

The tool helps to find the buzzing content in the market. Finding popular topics are easy to see instead of assuming. 

Social Media tool 

Social media tools provide various facilities which can optimise your use of social media. It can optimise, buffer, find links etc. to maximise your growth hack strategy. 

Feedback tool 

Feedback tool enables to gather feedback automatically. It will create a custom form which the customers will fill-up and share the feedback. 


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Growth Hacking for Entrepreneurs

Fundamentals of Growth Hacking 

Growth Hacking enables any business to develop themselves according to market flow right from the early stage. It is more like creative tactics which provide effectiveness to the company. Growth hacking approach is ethically viable, applicable which can help the business to stand in the market. Two best examples of Growth Hacks are DropBox and Airbnb. Dropbox utilised intelligent advertisement to run its business. 

Growth hacking enables small businesses like Start-ups to find their foot in the market. An expert growth hacker will identify the pockets where the Start-up business can fit itself in the market. Since it is the most booming sector, one might wonder what qualification, skill-set and attributes are needed to become a growth hacker. Here is a list of skills which are desired in a growth hacker. 

Personality Traits 

A growth hacker is a marketer as well as an engineer. The individual keeps focus on growth and keep a record of the metrics.

  • A growth hacker will always believe in small steps at a time. 
  • Growth hacker has to be a team player. He or she has to pay attention to the team. 
  • Creativity and innovative approach are a must-have trait among the growth hackers. 
  • Supreme level of dedication must be applied to the job as fundamental issues can be time-consuming. 
  • Has to have time management abilities and skills to manage

Areas where Growth Hack is Possible 

AARRR Matrix funnel Diagram explains the stages of Growth Hacker implementation in a business. 

  • Acquisition: It involves creating awareness to target demography. The approach is channelized towards the store, website or enquiries. 
  • Activation: Casual visitors or queries are turned into leads. 
  • Retention: The customer is retained so that he or she comes back to the business in the long term.
  • Referral: The loyal customers refer to the business within their known circle. 
  • Revenue: Users are converted to a paid customer. Revenue stage can even appear before or after a stage of referral. 

The approach to Growth hacking has three main sectors of Skill-set, Mindset and toolset. 


Skill Set 


Content Skills: The skill enables to utilise potentiality of content to attract customers to the business. Ezra Firestone used an excellent content skill to promote his Cosmetic business for women above the age of 40. 


Social media skill: Social media is engaging more people compared to any other existing platform. The enormous audiences can be tapped with the right social media skill. An expert Growth Hacker can harness social media to place the business correctly. It covers all the platforms like Facebook, WhatsApp, Instagram, Twitter etc. 


Tactical skill: It helps to design an excellent strategy for any potential growth hack campaign. There are four aspects:

           Segmentation: It involves the choice of the target audience of all people.

           Targeting: It filters the customer based on demography 

           Positioning: It helps to plan the product or service placement. 

           Optimise: Involves improvement of the strategy and keep it relevant to the current market. 


Mind Set

The most crucial aspect of Growth Hack Implementation. Two approaches involve Growth Mind-set and Fixed Mindset. The former will look to move ahead even after failure is faced. But the later will stick to the place and refuse to run if any fault occurs in the situation. Growth Hackers mostly rely on Growing mindset as they work in a dynamic market. 

Growth Hackers must possess:

  • Mind-set should be like software developers 
  • Avoid running behind perfection 
  • Identify various signal and route 
  • Create an MVP model. 

Focus or Priority 

Growth Hackers are laser-focused on Growth. They create smaller goals which are easy to achieve. They try to achieve more modest goals, which will eventually lead to long term success. Prioritising growth often helps to change a negative atmosphere in a business to a positive one. 

Kill the Silos 

The approach involves re-engineering the product or approach of the business in the market. The Re-engineering helps to recreate the value which the product can generate. The Growth hacker has to be able to analyse the marketing strategy and the product.


Marketing as a science 

Growth hackers reach the level of a scientist as they can test. Experimenting is their forte. Growth hackers are often ready to fail, learn but in a faster manner and within a controlled situation. 





Tool Set 

Task automation 

It makes the work faster as various tasks are automated. It saves time, and certain jobs are received through automation. Monitoring trends, competitor changes are done using software’s which tracks the situations. 

Outsourcing 

It helps to hire third parties and outsource the problematic task. It saves time, and the quality is received as per the needed standard. Fiverr or Upwork his favourite platform. 

Analytic tool 

Data study can be quickly undertaken by Analytical tool. Google Analytics is a good example which can provide you a day to day report of your website and its performance. 

Content and Exposure tool 

The tool helps to find the buzzing content in the market. Finding popular topics are easy to see instead of assuming. 

Social Media tool 

Social media tools provide various facilities which can optimise your use of social media. It can optimise, buffer, find links etc. to maximise your growth hack strategy. 

Feedback tool 

Feedback tool enables to gather feedback automatically. It will create a custom form which the customers will fill-up and share the feedback. 


Want to be an Entrepreneur ?

Join My Email Newsletter

Subscribe Newsletter

Enter your email to receive exclusive marketing and growth ideas to build your first successful business. The best growth hacking strategies delivered to your inbox once a week!