Increase customers for your Jewelry Showroom using Facebook Ads

Increase customers for your Jewelry Showroom using Facebook Ads

Do you own a jewelry showroom and looking for some reliable and smart strategy to increase the customers for your shop? If yes, then we have come up with the best and feasible way and that is through the Facebook ads. But before you move ahead to create a Facebook ad, it is crucial to identify the potential clients for your business. You need to define the customers’ common interests.

How to identify the common interests of your clients?

If you are running the jewelry showroom for a long time then identifying the common interest becomes easy. You can check the CCTV camera in order to find out about their lifestyle. Find out all the common attributes and list them out. 

Understand the complexity of your business. If you have a small-sized store then mostly those customers will visit your shop that has some events including their daughter’s marriage or maybe job promotion etc. In case you have a bigger showroom then it is good to separate customers based on their incomes and capability to spend. Create separate ads for different types of customers and see which ads have higher conversion rates.

How to provide data to Facebook ads?

Facebook uses three powerful ways of targeting:

Interest-based targeting

In the interest-based targeting, common interests are being identified. For example, you can check out what all websites are visited frequently, what brands your customers are interested in, who are the celebs they follow regularly and so on. You should be careful in handling the interests; avoid all the loose interests. This will save your investments and targeting will be stronger.

Demographic-based targeting 

In demographics-based targeting, customers are targeted based on their statistical information like gender, age group, life events, and job change, whether they have recently shifted and other related factors. For jewelry business, it is recommendable to target people between the age of 30 to 50 years. Based on the existing customers, you can find out whether there are more male clients or females and create your ads accordingly.

Behavior-based targeting

This can also be termed as refining based targeting and works as a much better guide to find our relevant customer base and avoid people with minimum interests. List out people based on their behavior. For example, if a customer uses costly mobile phones like the iPhone, he will have a spending capacity to buy costly jewelry.

All the above targeting methods can help you in finding your significant customers and thus increasing leads become simpler and effective.

How to create an effective ad?

Once you have listed out the people who will be your potential buyers, it is required to create an ad that can grab their attention to your business. In order to create such an ad, follow the below-mentioned points:

Use image-based ads

When you just want to convey simple messages to your customers, use attractive and effective images that can give them a clear cut message in one line.

Use video ads

When you are trying to convey multiple messages to people, video ads can work wonders. After paying just a small amount of money, you can get a good commercial video that can easily grab the eyeballs of customers while they are browsing through their Facebook account.

Powerful headline

The headline is the first thing that will make your customer stop on your add. Put a very relevant headline that directly fits with what you are offering to the buyers.

Try increasing conversion rates

In the end, your final agenda is to let the people click on your ad and become a buyer. For this, understand your customer’s behavior. There are two types of audience:

a)Cold audience: People who may have an interest in buying jewelry but yet not taken the decision to buy. These people will have the spending capacity and all factors that suit for buying jewelry.

b)Warm audience: They have the interest to buy jewelry for sure but still planning when to buy and where to buy.

Your goal should be to convert the cold audience into a warm audience. All the above-explained targeting methods can be used to identify the cold audience. Try methods that can grab their attention. Once you are successful in catching cold audience’s attention, there are chances that they might change their decision and in some or less time become your warm audience.

Facebook provides the best way to see who all have shown interest in your products or visited your ad. You can directly find such people and show them more specific ads with attractive offers.

Important elements to make people your customers

Incentivize customers

Provide some irresistible offers that are not provided by other competitors. For example, get your customers a silver coin with their every gold purchase. If no other competitors provide such an offer, the customers will start getting attracted.

Make them feel special

Research about existing customers and identify who are frequent buyers. Check out which jewelry is sold more and bought by whom. Make your ads towards the same people and give offers just relevant to them. try making a personal connection which makes them emotional.

Make fear of losing out

Tell your customers that if they miss the offer today, they will not get the free thing or maybe the discount. This will make them buy the jewelry.

 

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Increase customers for your Jewelry Showroom using Facebook Ads

Increase customers for your Jewelry Showroom using Facebook Ads

Do you own a jewelry showroom and looking for some reliable and smart strategy to increase the customers for your shop? If yes, then we have come up with the best and feasible way and that is through the Facebook ads. But before you move ahead to create a Facebook ad, it is crucial to identify the potential clients for your business. You need to define the customers’ common interests.

How to identify the common interests of your clients?

If you are running the jewelry showroom for a long time then identifying the common interest becomes easy. You can check the CCTV camera in order to find out about their lifestyle. Find out all the common attributes and list them out. 

Understand the complexity of your business. If you have a small-sized store then mostly those customers will visit your shop that has some events including their daughter’s marriage or maybe job promotion etc. In case you have a bigger showroom then it is good to separate customers based on their incomes and capability to spend. Create separate ads for different types of customers and see which ads have higher conversion rates.

How to provide data to Facebook ads?

Facebook uses three powerful ways of targeting:

Interest-based targeting

In the interest-based targeting, common interests are being identified. For example, you can check out what all websites are visited frequently, what brands your customers are interested in, who are the celebs they follow regularly and so on. You should be careful in handling the interests; avoid all the loose interests. This will save your investments and targeting will be stronger.

Demographic-based targeting 

In demographics-based targeting, customers are targeted based on their statistical information like gender, age group, life events, and job change, whether they have recently shifted and other related factors. For jewelry business, it is recommendable to target people between the age of 30 to 50 years. Based on the existing customers, you can find out whether there are more male clients or females and create your ads accordingly.

Behavior-based targeting

This can also be termed as refining based targeting and works as a much better guide to find our relevant customer base and avoid people with minimum interests. List out people based on their behavior. For example, if a customer uses costly mobile phones like the iPhone, he will have a spending capacity to buy costly jewelry.

All the above targeting methods can help you in finding your significant customers and thus increasing leads become simpler and effective.

How to create an effective ad?

Once you have listed out the people who will be your potential buyers, it is required to create an ad that can grab their attention to your business. In order to create such an ad, follow the below-mentioned points:

Use image-based ads

When you just want to convey simple messages to your customers, use attractive and effective images that can give them a clear cut message in one line.

Use video ads

When you are trying to convey multiple messages to people, video ads can work wonders. After paying just a small amount of money, you can get a good commercial video that can easily grab the eyeballs of customers while they are browsing through their Facebook account.

Powerful headline

The headline is the first thing that will make your customer stop on your add. Put a very relevant headline that directly fits with what you are offering to the buyers.

Try increasing conversion rates

In the end, your final agenda is to let the people click on your ad and become a buyer. For this, understand your customer’s behavior. There are two types of audience:

a)Cold audience: People who may have an interest in buying jewelry but yet not taken the decision to buy. These people will have the spending capacity and all factors that suit for buying jewelry.

b)Warm audience: They have the interest to buy jewelry for sure but still planning when to buy and where to buy.

Your goal should be to convert the cold audience into a warm audience. All the above-explained targeting methods can be used to identify the cold audience. Try methods that can grab their attention. Once you are successful in catching cold audience’s attention, there are chances that they might change their decision and in some or less time become your warm audience.

Facebook provides the best way to see who all have shown interest in your products or visited your ad. You can directly find such people and show them more specific ads with attractive offers.

Important elements to make people your customers

Incentivize customers

Provide some irresistible offers that are not provided by other competitors. For example, get your customers a silver coin with their every gold purchase. If no other competitors provide such an offer, the customers will start getting attracted.

Make them feel special

Research about existing customers and identify who are frequent buyers. Check out which jewelry is sold more and bought by whom. Make your ads towards the same people and give offers just relevant to them. try making a personal connection which makes them emotional.

Make fear of losing out

Tell your customers that if they miss the offer today, they will not get the free thing or maybe the discount. This will make them buy the jewelry.

 

Want to Grow Your Business?

Join My Email Newsletter

Subscribe Newsletter

Enter your email to start receiving only the very best growth strategies to grow your customers. Learn to build your sales and revenue by leveraging digital marketing.