Marketing Gym & Fitness Center on Facebook: Fill 100% Memberships

Are you an active Gym owner or running your own fitness center? Are you looking for the best methods to get more and more clients for your business? If yes, then you are in the right place. Here, you will get to know the best strategy to attract relevant customers to your fitness centers and gyms. 

In today’s world which is completely digitalized, Facebook ads are one of the key ways to market your gyms or fitness centers. Want to know how? Read below and you will get the complete details about how you can achieve your goal.

Steps to use Facebook ads

Know your customers

The very first step in moving towards successful business advertising is to identify who your actual customers are. If you try approaching people who are not fit for your business or not interested in joining your gym then definitely you will go on the wrong track. 

The best way is to have a look at your existing clients. Based on your existing customers, it becomes quite simple to identify who will be your exact client base. You can take a look at the list of customers you have and see who out of all have been in your gym for more number of months.

Contact your existing customers through Facebook

Once you get to know who are the frequent gym visitors and have been at your place for more number of months, you can check the Facebook profiles of all of them. You can also send them friend request so that your Facebook ads can easily reach them out. 

The basic agenda is to know the factors that are more important in identifying new customers. Through this you will get to know the age, gender, location, profession, education, are the customers currently studying or they are in job and what their parents do, etc. Facebook profile is the best way to know this since most of the people update all these pieces of information over here.

Above mentioned information can be used for targeting your customers on Facebook.

Types of targeting allowed by Facebook

There are three main criteria based on which you can target the relevant people. These are as follows:

  • Interest-based targeting

  • Behavior-based targeting

  • Demographic-based targeting

Let’s take a look at each one of the above in details:

Interest-based targeting

Here you focus on the interest of your customers including their hobbies, likes, dislikes, celebrities they are following and brands they use and like, etc. It becomes very important to identify only the relevant interests. In case you start targeting any interest which is of less relevance then the Facebook ad is going to charge you a huge amount and definitely you will not be reaching the targeted audience.

Behavior-based targeting

As the name suggests, behavior-based targeting identifies the behavior of the customers including their employment, type of job they are doing, gadgets they use, types of app they use, what researches they are doing in order to build their muscles and apps and so. 

Remember one thing; if you are having your fitness center or gym in lower to middle-income class area then you have to target people with beginner level phones. In case you have your gym in a high-income class area, then you need to target people with costly smartphones.

Demographic-based targeting

Demographic targeting refers to the target based on the statistical information provided by the customers on their Facebook profile. You need to make sure that you are not using any private information of the customer, use only the publicly shared customer. For example, you can target the age group let’s say from 17 to 27 years of customers. Make sure you are not targeting customers of bigger age range because it may add up many irrelevant clients to your target. 

You can also use location as one of the factors. You can check maximum area limit from where people are coming to the gym. If it is from far areas or from the nearby locations, accordingly you need to choose this factor.

Create your Facebook Ad

This is one of the most critical components playing a very important role in getting potential customers to your gym. Below are the points to keep in mind while creating the Ad:

  • The first thing that the customer notices as soon as the ad comes in front of him or her is the video and the images being used on the ad. 

  • The videos play a major role in grabbing attention when a person keeps scrolling on Facebook. Make sure you are creating the video inside your gym or the personal training center. Also, you should make sure that video is being created when there are customers all around you. This will boost the confidence of the viewer towards your gym or fitness center. 

  • In case you are using the image, you need to be pretty sure that the image is highly attractive and has the power to grab the attention of the viewer.

  • The headline is another important thing that comes in bold below the video or the image. The headline should be short and catchy. It should put in mind of the customer what service you are offering.

  • Call to action is the button where the customers are actually going to click to contact you.

Important points to focus on

There are three ways through which you can attract your customers to the gym:

  • Tell your customers what you will offer them which other gyms will not offer like free diet plans etc. The term FREE itself is going to put a great positive effect on your business.

  • The best part with Facebook Ad is that you get to know who all visited your videos. This will help you in displaying your add at two-level- level 1 with basic info about the gym and level two with the actual offer part like “join our gym before so and so date and get this much discount”.

  • You can connect with customers emotionally. For example, you can mention the offer as “discount only for Erode area people”. People in this area will definitely feel more touched by your message.

  • Make your customers feel fearful that if they are not going to join the gym before this and this date, they will be going to lose many offers and discounts.

 

Facebook Ads are a very crucial method to attract your customer base; you just need to be creative enough to reach them.

Comments:

Sunny Singh
09 Nov 19 07:24 PM

I am going to start a gym in my locality. There is another gym that is 5 km away from my location. How to take create an advertisement on Facebook for these potential customers as the gym is very popular? Also, suggest some of... Read More

Sumit Singh
08 Nov 19 04:31 PM

I own a gym which is situated in a metropolitan area. I wanted to target the people of the range of 10-15 km as that was the posh area and many rich people lived there. I had no idea how to approach them . This video help me a... Read More

Akash Yadav
08 Nov 19 01:43 PM

I am a fitness enthusiast and I've been thinking about becoming a personal trainer and opening up my own gym and this video really helped me out and motivated me . The information in this video was really great ! It was worth... Read More

Prabhakar Dutta
08 Nov 19 09:32 AM

Hi! My name is Prabhakar Dutta. I started my gym & fitness centre five years ago. Initially, everything was good, but after few months, I noticed a decrease in the number of clients. Since then, my business was running in loss.... Read More

Want to Grow Your Business?

Join My Email Newsletter

Subscribe Newsletter

Enter your email to start receiving only the very best growth strategies to grow your customers. Learn to build your sales and revenue by leveraging digital marketing.


Marketing Gym & Fitness Center on Facebook: Fill 100% Memberships

Are you an active Gym owner or running your own fitness center? Are you looking for the best methods to get more and more clients for your business? If yes, then you are in the right place. Here, you will get to know the best strategy to attract relevant customers to your fitness centers and gyms. 

In today’s world which is completely digitalized, Facebook ads are one of the key ways to market your gyms or fitness centers. Want to know how? Read below and you will get the complete details about how you can achieve your goal.

Steps to use Facebook ads

Know your customers

The very first step in moving towards successful business advertising is to identify who your actual customers are. If you try approaching people who are not fit for your business or not interested in joining your gym then definitely you will go on the wrong track. 

The best way is to have a look at your existing clients. Based on your existing customers, it becomes quite simple to identify who will be your exact client base. You can take a look at the list of customers you have and see who out of all have been in your gym for more number of months.

Contact your existing customers through Facebook

Once you get to know who are the frequent gym visitors and have been at your place for more number of months, you can check the Facebook profiles of all of them. You can also send them friend request so that your Facebook ads can easily reach them out. 

The basic agenda is to know the factors that are more important in identifying new customers. Through this you will get to know the age, gender, location, profession, education, are the customers currently studying or they are in job and what their parents do, etc. Facebook profile is the best way to know this since most of the people update all these pieces of information over here.

Above mentioned information can be used for targeting your customers on Facebook.

Types of targeting allowed by Facebook

There are three main criteria based on which you can target the relevant people. These are as follows:

  • Interest-based targeting

  • Behavior-based targeting

  • Demographic-based targeting

Let’s take a look at each one of the above in details:

Interest-based targeting

Here you focus on the interest of your customers including their hobbies, likes, dislikes, celebrities they are following and brands they use and like, etc. It becomes very important to identify only the relevant interests. In case you start targeting any interest which is of less relevance then the Facebook ad is going to charge you a huge amount and definitely you will not be reaching the targeted audience.

Behavior-based targeting

As the name suggests, behavior-based targeting identifies the behavior of the customers including their employment, type of job they are doing, gadgets they use, types of app they use, what researches they are doing in order to build their muscles and apps and so. 

Remember one thing; if you are having your fitness center or gym in lower to middle-income class area then you have to target people with beginner level phones. In case you have your gym in a high-income class area, then you need to target people with costly smartphones.

Demographic-based targeting

Demographic targeting refers to the target based on the statistical information provided by the customers on their Facebook profile. You need to make sure that you are not using any private information of the customer, use only the publicly shared customer. For example, you can target the age group let’s say from 17 to 27 years of customers. Make sure you are not targeting customers of bigger age range because it may add up many irrelevant clients to your target. 

You can also use location as one of the factors. You can check maximum area limit from where people are coming to the gym. If it is from far areas or from the nearby locations, accordingly you need to choose this factor.

Create your Facebook Ad

This is one of the most critical components playing a very important role in getting potential customers to your gym. Below are the points to keep in mind while creating the Ad:

  • The first thing that the customer notices as soon as the ad comes in front of him or her is the video and the images being used on the ad. 

  • The videos play a major role in grabbing attention when a person keeps scrolling on Facebook. Make sure you are creating the video inside your gym or the personal training center. Also, you should make sure that video is being created when there are customers all around you. This will boost the confidence of the viewer towards your gym or fitness center. 

  • In case you are using the image, you need to be pretty sure that the image is highly attractive and has the power to grab the attention of the viewer.

  • The headline is another important thing that comes in bold below the video or the image. The headline should be short and catchy. It should put in mind of the customer what service you are offering.

  • Call to action is the button where the customers are actually going to click to contact you.

Important points to focus on

There are three ways through which you can attract your customers to the gym:

  • Tell your customers what you will offer them which other gyms will not offer like free diet plans etc. The term FREE itself is going to put a great positive effect on your business.

  • The best part with Facebook Ad is that you get to know who all visited your videos. This will help you in displaying your add at two-level- level 1 with basic info about the gym and level two with the actual offer part like “join our gym before so and so date and get this much discount”.

  • You can connect with customers emotionally. For example, you can mention the offer as “discount only for Erode area people”. People in this area will definitely feel more touched by your message.

  • Make your customers feel fearful that if they are not going to join the gym before this and this date, they will be going to lose many offers and discounts.

 

Facebook Ads are a very crucial method to attract your customer base; you just need to be creative enough to reach them.

Want to Grow Your Business?

Join My Email Newsletter

Subscribe Newsletter

Enter your email to start receiving only the very best growth strategies to grow your customers. Learn to build your sales and revenue by leveraging digital marketing.